Setting the Sales Price

Before we set the sales price of your house, we'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area, as well as the prices at which the houses actually sold. Additionally, this analysis will give us information about houses currently on the market and about houses that were on the market, but never sold.

Next, we'll ask you about your goals in selling your property. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

• Is your goal to get the maximum sales price for your house?
• If so, how long are you willing to have your house on the market?
• Is your goal to sell your house quickly?
  • If so, are you willing to sacrifice some of your potential profit to sell more quickly?
• Would you like to establish a balance between selling your house quickly and selling at the top end of market value?
• Are you fully aware of how much your home has appreciated since you purchased it?

Market conditions will play a role in setting the sales price of your house. We'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

We'll then recommend a price at which to list your house to meet your goals in the local market.  But remember this, you are in charge and you will set both the asking price and actual sale price. Use our tools and expertise wisely and you will reap the highest reward!